Mechanical and imaging instrumental testing methods measure properties and attributes that underpin a wide range of desirable hair claims. Our testing methods have been developed based on our wealth of experience in hair instrumental testing and can be performed on a range of hair types.

Our Hair Testing Services

We support a wide range of hair testing claims using Dia-Stron and Bossa Nova Vision imaging instrumentation.


Hair Strength

Evaluating hair strength using tensile and cyclic fatigue testing to also measure elasticity and the effects of hair damage.

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Hair Breakage

Implementing automated combing tests to assess anti-breakage, less-breakage, resistance to breakage, and combing resilience.

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Volume and Frizz Claims

Leveraging imaging technology to evaluate and substantiate claims for frizz control and volume.

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Style Retention – Style Hold and Softness

Conducting image analysis and mechanical testing to evaluate high humidity curl retention, stiffness, hold, flexibility, and style longevity.

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Thickening and Swelling

Utilising laser micrometry and dynamic swelling analysis to measure and support thickness, damage repair, and porosity related claims.

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Hair Shine

Leveraging polarisation imaging to provide quantifiable data on gloss, lustre, and vibrancy of hair.

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Combability and Smoothness

Applying combing and friction tests on tresses to determine ease of combing, detangling, and smoothness.

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Hair Colour Evaluation

Using wash fade studies and lab analysis to quantify vibrancy and protection, supporting claims for colour longevity.

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Advanced Single Fibre Tests

Utilising single fibre tests including torsion, bending and stress-relaxation tests.

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Our Hair Testing Process

You can either send us hair samples pre-treated with your products or device, or send a sample for us to treat high-quality hair sourced by Dia-Stron. We will test hair tresses or fibres in line with pre-agreed methodologies that fulfil your requirements. You will receive a full test report including statistical analysis.

Our industry experts can also provide additional feedback to help you evaluate your product’s performance. Whatever your needs, we can work with you to devise the most appropriate testing protocols for your requirements, including multiple treatments and heat damage.

Pricing and timescales

Our testing services are priced per group of samples, with prices varying according to the test type. Prices are fully inclusive of the provision of hair fibres or tresses, sample mounting and consumables, treatment and/ or damage, and all testing requested. Testing can also be performed on hair supplied and treated by the customer.

Our timescales are extremely competitive. Contact us today for a bespoke quotation and lead time.

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